MAD is an interdisciplinary research group focusing on experience design and practice-based research in domains such as cultural heritage, art and the creative and cultural industries.
Creative practice is central to our research. We believe that groundbreaking technologies can be developed by paying attention to human interests that go beyond the purely rational to also include phenomena like play, affect and aesthetics.
The members of MAD come from different disciplinary backgrounds including digital design, computer science, media studies and game design. We are joined together in a shared interest in practice-based design research approaches such as research through design, research-in-the-wild, action research and more.
MAD is coordinator for the Horizon 2020 project GIFT: Meaningful Personalization of Hybrid Virtual Museum Experiences Through Gifting and Appropriation. We are collaborating with researchers at the Mixed Reality Lab at the University of Nottingham and the Department of Informatics and media at the University of Uppsala, as well as artists and creatives such as Blast Theory and NextGame. We also collaborate with a variety of museums in Europe and the U.S., including SFMOMA, ARKEN and The Munch Museum, and digital heritage organisations like Europeana and Culture24.
- Løvlie, A. S., Benford, S., Spence, J., Wray, T., Mortensen, C. H., Olesen, A. R., Rogberg, L., Bedwell, B., Darzentas, D. & Waern, A. 2019. The GIFT framework: Give visitors the tools to tell their own stories. Presented at MW19, Boston, MA, USA.
- Barkhuus, L. & Wohn, Y. 2018. Making the city my own: uses and practices of mobile location technologies for exploration of a new city. In Personal and Ubiquitous Computing. p. 1-10
- Andersen, T. O. & Fritsch, J. 2018. Affect and Emotions in Patient Data Work.
- Jørgensen, J. Enacting the Soft Automaton: Empirical Ontologies of Two Soft Robots from Technical Research and Media Art. 2018. Presented at EVA Copenhagen 2018: Politics of the Machines - Art and After. British Computer Society, p. 1-9 9 p. 23. (Electronic Workshops in Computing (eWiC)).
- Jørgensen, J. 2018. Laser Cut Molds for PneuNet Bending Actuators, 17 p.